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LTV vs CAC Calculator (2023.05.31)
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LTV vs CAC
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LTV vs CAC Cohort History
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Mar 2023
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Mar 2023
Total CPS
₩1,584
CVR
2.75%
Total CAC
₩57,600
Monthly Plan - AMRPC
₩13,181
Yearly Plan - AYRPC
₩144,075
Monthly Plan - M1 Retention Rate
68%
Monthly Plan - Plateau Retention Rate
93%
12 Month Ratio
40%
Yearly Plan - Y1 Retention Rate
66.67%
LTV
₩199,995
Payback Period (Months)
4
LTV - CAC
₩142,395
LTV:CAC Ratio
3.5
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