*가격 인상 관련
•
신규 가격 정책:
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Free trial VS Freemium:
Apr 2023
Total CPS
₩1,584
CVR
0.92%
Total CAC
₩172,174
Monthly Plan - AMRPC
₩23,842
Yearly Plan - AYRPC
₩199,910
Monthly Plan - M1 Retention Rate
68%
Monthly Plan - Plateau Retention Rate
93%
12 Month Ratio
49%
Yearly Plan - Y1 Retention Rate
66.67%
LTV
₩326,191
Payback Period (Months)
7
LTV - CAC
₩154,017
LTV:CAC Ratio
1.9
특이사항
가격 인상*