* 무료 캡쳐 개수 변경 관련
•
Jan 2023
Total CPS
₩1,584
CVR
2.89%
Total CAC
₩54,810
Monthly Plan - AMRPC
₩10,935
Yearly Plan - AYRPC
₩127,901
Monthly Plan - M1 Retention Rate
68%
Monthly Plan - Plateau Retention Rate
93%
12 Month Ratio
39%
Yearly Plan - Y1 Retention Rate
66.67%
LTV
₩171,231
Payback Period (Months)
5
LTV - CAC
₩116,421
LTV:CAC Ratio
3.1
특이사항
무료 월 200회 캡쳐 → 월 50회 캡쳐*